Fabric Innovation: Cotton Modal

By Alternative
June 14, 2017

Trees do more than give us oxygen; they also provide the softest tees.

As a fabric-first company, we are constantly innovating new ways to combine our passion for sustainability with our love for comfort. That's how we crafted our Cotton Modal fabrication.



This fabric is a blend of cotton and Lenzing Modal ™, a sustainable cellulose-based fiber derived from beechwood pulp. It's created using a self-sufficient process, conserving energy & resources, and its above-and-beyond softness doesn’t hurt, either. We're talking double the softness of conventional cotton, to be exact.




Shop Cotton Modal.

Alternative is a tight-knit tribe of doers who work in sync to share stories, art, and a tedious focus on the impact we have on the clothing lifecycle.

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Rooted in sustainability. Softness is our story.
Alternative is who we are.