Alternative has been recognized by Fashionista as a brand that has been "sustainable since before it was buzzy". The story highlights our early environmental impacts in clothing production.
"Before eco-friendly was a buzzword, we were using organic cotton, recycled polyester and low-impact dyes. We were really careful with how we were manufacturing. In the early 2000s we broke down our supply chain and tried to find every little place that we could make a difference.” - CEO Evan Toporek.
20 Clothing Brands for People Who Give a Sh*t About the Environment
Environmental consciousness never looked so good!