Fashionista - June 2017

By Alternative
June 23, 2017


Alternative has been recognized by Fashionista as a brand that has been "sustainable since before it was buzzy". The story highlights our early environmental impacts in clothing production. 



"Before eco-friendly was a buzzword, we were using organic cotton, recycled polyester and low-impact dyes. We were really careful with how we were manufacturing. In the early 2000s we broke down our supply chain and tried to find every little place that we could make a difference.” - CEO Evan Toporek.


Shop our Alternative Eco Collection.


20 Clothing Brands for People Who Give a Sh*t About the Environment 


Environmental consciousness never looked so good!



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Alternative is a tight-knit tribe of doers who work in sync to share stories, art, and a tedious focus on the impact we have on the clothing lifecycle.

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