myAJC - June 2017

By Alternative
August 7, 2017


We're proud to be an Atlanta-based company that supports other Atlanta-based businesses. This year, we partnered with Switchyard Downtown Club to sponsor the "Made in Atlanta" series. The monthly event series allows entrepreneurs & small businesses to hear about and learn from successful Atlanta-based brands. 


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“We were told by the fashion industry that you can’t do fashion in Atlanta. We were very nervous. Not many people, if any, do what we do in this town,” said [Alternative Apparel] CEO Evan Toporek. But the company received more than 600 applications for 10 positions and was easily able to hire qualified employees. “The business has thrived ever since. It got us thinking about how you can do non-traditional business in Atlanta,” he said.


 Read the myAJC article.


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Related: As Seen In, Inside Alternative

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