In Smarter Travel, Alternative Apparel was described as a brand that provides a feeling of comfort and coziness while traveling.
8 Ways to Live Hygge While Traveling
The hygge trend is everywhere these days, and even if you don’t know the word, you know hygge when you feel it. After all it’s a feeling of comfort and coziness, like a good conversation by the fire, a cup of steaming coffee in a warm cafe on a cold day, or a blissful moment of contentedness that holds you like a hug.