Why the Go-To Tee Should Be on Your Radar

By Alternative
February 13, 2019
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This year, we launched our Go-To Collection. This soft, sustainably-made, retail-inspired collection includes 12 of our best-selling fashion basics in your favorite colors at new, lower prices.

We've made the Go-To Tee (formerly our Basic Crew) the cornerstone of this capsule collection - and we've given it a new lower price .

Your customers will love to wear our Go-To Tee, with its tear-away tag, classic fit, and our signature softness in sizes from XS-3XL.
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Expanded Colorways, Deeper In-stock

Last year, we asked our customers what's really important to them. (And, we're glad we already make you happy: More than 90% of you really love Alternative, from our super-soft, sustainable styles to our stellar customer service.) 

We wanted to know how else we could help your businesses grow: You asked for more colors in collection. That's why we're significantly expanding our colorways in most of these styles. In fact, our Go-To Tee will be available in 21 brand-new hues - 30 colors total . Be on the lookout for the new arrivals.
01070C1_Pumpkin_a_crop1And, we’ve made the commitment to go deep in stock in our Go-To Tee so everyone, everywhere, can enjoy.

We want everyone to try on Alternative’s signature softness with the Go-To Tee. Retail-proven, new colors, new lower price, shop the Go-To Tee now.


Alternative is a tight-knit tribe of doers who work in sync to share stories, art, and a tedious focus on the impact we have on the clothing lifecycle.

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Related: Style, Trends, Printing & Decorating, Wear

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Rooted in sustainability. Softness is our story.
Alternative is who we are.