Why the Go-To Tee Should Be on Your Radar

By Alternative
February 13, 2019
This year, we launched our Go-To Collection. This soft, sustainably-made, retail-inspired collection includes 14 of our best-selling fashion basics in your favorite colors at new, lower prices.

We've made the Go-To Tee (formerly our Basic Crew) the cornerstone of this capsule collection - and we've given it a new lower price .

Your customers will love to wear our Go-To Tee, with its tear-away tag, classic fit, and our signature softness in sizes from XS-3XL.
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Expanded Colorways, Deeper In-stock

Last year, we asked our customers what's really important to them. (And, we're glad we already make you happy: More than 90% of you really love Alternative, from our super-soft, sustainable styles to our stellar customer service.) 

We wanted to know how else we could help your businesses grow: You asked for more colors in collection. That's why we're significantly expanding our colorways in most of these styles. In fact, our Go-To Tee will be available in 44 hues by the launch of our Fall 2020 line. Be on the lookout for the new arrivals. And, we’ve made the commitment to go deep in stock in our Go-To Tee so everyone, everywhere, can enjoy.
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We want everyone to try on Alternative’s signature softness with the Go-To Tee. Retail-proven, new colors, new lower price, shop the Go-To Tee now.


Alternative is a tight-knit tribe of doers who work in sync to share stories, art, and a tedious focus on the impact we have on the clothing lifecycle.

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Rooted in sustainability. Softness is our story.
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