--- title: Better Together - Alternative Joins HanesBrands description: We're excited to announce that Alternative is now a part of HanesBrands! We believe this partnership will both create value & generate growth opportunities. image: https://blog.wholesale.alternativeapparel.com/hubfs/HANESALT1.jpeg --- [![Alternative | Blog](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/GlobalAssets/Blog-logo.png?width=320&name=Blog-logo.png "Alternative | Blog")](https://blog.wholesale.alternativeapparel.com) - [Printwear](https://wholesale.alternativeapparel.com/imprintables) - [Retailers](https://app.next.nuorder.com/alternative) # Better Together - Alternative Joins HanesBrands By [Alternative](https://blog.wholesale.alternativeapparel.com/author/alternative) October 18, 2017 We're excited to announce that Alternative is now part of HanesBrands!  “We’re thrilled to share Alternative products and experiences on a grander scale by leveraging Hanes’ global supply chain and distribution platform," said Evan Toporek, CEO. "Partnering with a like-minded company, who has long been an industry innovator and leader, will benefit our employees, customers and brand as a whole.”   ![HANESALT1.jpeg](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/HANESALT1.jpeg?width=832&height=832&name=HANESALT1.jpeg)   Read more [here](https://www.bizjournals.com/atlanta/news/2017/10/18/hanes-finds-right-fit-in-metro-atlanta-with-60.html).           « [Previous Article](https://blog.wholesale.alternativeapparel.com/music-midtown-2017-recap) [Music Midtown Merch](https://blog.wholesale.alternativeapparel.com/music-midtown-2017-recap) [Next Article](https://blog.wholesale.alternativeapparel.com/whomademyclothes) » [#WhoMadeMyClothes](https://blog.wholesale.alternativeapparel.com/whomademyclothes) - [Tweet](https://twitter.com/share) [Comments](https://blog.wholesale.alternativeapparel.com/alternative-joins-hanes-brands#begin-comments) (0) Alternative is a tight-knit tribe of doers who work in sync to share stories, art, and a tedious focus on the impact we have on the clothing lifecycle. [See what we have to say](https://blog.wholesale.alternativeapparel.com/author/alternative). Related: [Press](https://blog.wholesale.alternativeapparel.com/topic/press), [Inside Alternative](https://blog.wholesale.alternativeapparel.com/topic/inside-alternative) Recent posts [25 Years of Alternative](https://blog.wholesale.alternativeapparel.com/25-years-of-alternative) [Top 4 Press Hits of 2019](https://blog.wholesale.alternativeapparel.com/buzzworthy-press-hits-of-2019) [Brand Spotlight: Big Fly Gear](https://blog.wholesale.alternativeapparel.com/brand-spotlight-big-fly-gear) #### Join the conversation Rooted in sustainability. Softness is our story. Alternative is who we are. #### [Contact](http://wholesale.alternativeapparel.com/imprintables/resources/contact) US [888.717.3988](tel:1.888.717.3988) International [678.380.1890](tel:678.380.1890) M-F 9am-6pm EST [info@alternativeapparel.com](mailto:info@alternativeapparel.com) [Apply for wholesale account](https://iregister.alternativeapparel.com/b2b/iRegister.htm) --- © 2017 Alternative Apparel. All Right Reserved