By Alternative
October 19, 2017

By the time sustainability was a buzzword, it had already been woven into our values and fabric. We don’t want our clothes to come at the cost of people or our planet. So, we're proud to be a part of the Fashion Revolution, a global movement calling for greater transparency, sustainability and ethics in the fashion industry, from farmer to consumer.

In an effort to be more transparent about how and where our clothes are made and who is making them, we would like to introduce you to some of the many faces and sets of hands who make your favorite, super-soft tees around the world. 

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Working on a global scale from the Dominican Republic to China & Egypt, we respect and value the rights of workers in all countries. We ensure fair, safe & clean workplace conditions on a global scale. Most of our factories being WRAP-certified and all of them adhere to the Fair Labor Association guidelines & Workplace Code of Conduct.


We're all in this together, so let's use our voice and power to change the fashion industry. Be curious, ask questions & join the movement. Together, we are stronger.



Alternative is a tight-knit tribe of doers who work in sync to share stories, art, and a tedious focus on the impact we have on the clothing lifecycle.

See what we have to say.

Related: Fabrics, Design, In The Making, Inside Alternative

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Rooted in sustainability. Softness is our story.
Alternative is who we are.