Made in Atlanta Edition 002 - Sweetwater Brewing Company

By Alternative
February 24, 2017


The “Made In Atlanta” event series features Atlanta-based brands to inspiring other Atlanta-based brands. Highlighting a different brand story each month, we are proud to partner with Switchyards Downtown Club to bring its members insightful, inspiring conversation about the ins and outs of building a brand.




On February 23rd, SweetWater Brewing Company‘s Vice President of Culture and Creative Steve Farace shared their brand story, discussing how SweetWater has become Atlanta’s largest and most recognizable independent brewery.




Keep up with us to be the first to hear about the next month’s event – the first 100 people to register will also get a limited-edition ATL tee. See you at SDC!





Alternative is a tight-knit tribe of doers who work in sync to share stories, art, and a tedious focus on the impact we have on the clothing lifecycle.

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