Washington Square News - February 2017

By Alternative
February 24, 2017

Our Alternative Apparel Store, on Lafayette Street, Soho was featured in Washington Square News. "The fabric-first clothing brand produces 70% of its high quality garments through sustainable processes and materials."


Shop With a Clean Conscience


Branding themselves “soft, simple, sustainable,” Alternative Apparel is an affordable, cotton-based clothing line that features a simple style with a lot of stripes, like the Fifth Label Deep Valley Top, and comfy lounge tops like the Maniac Eco-Fleece Sweatshirt (MSRP $58). With style endorsed by Blair Waldorf of “Gossip Girl,” Alternative Apparel offers a fresh take on the sustainability movement.


Read Article

Alternative is a tight-knit tribe of doers who work in sync to share stories, art, and a tedious focus on the impact we have on the clothing lifecycle.

See what we have to say.

Related: As Seen In, Press

Join the conversation

Rooted in sustainability. Softness is our story.
Alternative is who we are.