--- title: W Magazine - March 2017 description: During New York Fashion Week, menswear designer, Robert Geller wore an Alternative Apparel t-shirt with the word “Immigrant” on it to send a positive message. image: https://blog.wholesale.alternativeapparel.com/hubfs/Robert-Geller-Immigrant-Tshirt.jpg --- [![Alternative | Blog](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/GlobalAssets/Blog-logo.png?width=320&name=Blog-logo.png "Alternative | Blog")](https://blog.wholesale.alternativeapparel.com) - [Printwear](https://wholesale.alternativeapparel.com/imprintables) - [Retailers](https://app.next.nuorder.com/alternative) # W Magazine - March 2017 By [Alternative](https://blog.wholesale.alternativeapparel.com/author/alternative) March 9, 2017 *[![Robert-Geller-Immigrant-Tshirt.jpg](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/Robert-Geller-Immigrant-Tshirt.jpg?width=832&height=555&name=Robert-Geller-Immigrant-Tshirt.jpg)](http://wholesale.alternativeapparel.com/imprintables/postgame-garment-dye-slub-crew-t-shirt-61026j1)* *When menswear designer, Robert Geller came out to take a bow during his Fall 2017 runway show at New York Fashion Week, he wore an [Alternative Apparel t-shirt](http://wholesale.alternativeapparel.com/imprintables/postgame-garment-dye-slub-crew-t-shirt-61026j1) emblazoned with “Immigrant” on it that was written by his wife. The t-shirt received so much media attention and requests to buy that he saw a chance to use his platform to send a positive message and raise money for the ACLU.*   Robert Geller Is Bringing His Scene-Stealing "Immigrant" T-shirt to the Masses  With 20 minutes to go before showtime, the DIY t-shirt Robert Geller wore to his Fall 2017 show was almost an after thought. The previous night, Geller had asked his wife, the designer Ana Beatriz Lerario, to paint “Immigrant” in block capitals across one of his old t-shirts, a worn-in grey number.   [Read Article](http://www.wmagazine.com/story/robert-geller-immigrant-tshirt-for-sale) « [Previous Article](https://blog.wholesale.alternativeapparel.com/well-good-march-2017) [Well + Good - March 2017](https://blog.wholesale.alternativeapparel.com/well-good-march-2017) [Next Article](https://blog.wholesale.alternativeapparel.com/elle-march-2017) » [Elle - March 2017](https://blog.wholesale.alternativeapparel.com/elle-march-2017) - [Tweet](https://twitter.com/share) [Comments](https://blog.wholesale.alternativeapparel.com/w-magazine-march-2017#begin-comments) (0) Alternative is a tight-knit tribe of doers who work in sync to share stories, art, and a tedious focus on the impact we have on the clothing lifecycle. [See what we have to say](https://blog.wholesale.alternativeapparel.com/author/alternative). Related: [As Seen In](https://blog.wholesale.alternativeapparel.com/topic/as-seen-in), [Press](https://blog.wholesale.alternativeapparel.com/topic/press) Recent posts [25 Years of Alternative](https://blog.wholesale.alternativeapparel.com/25-years-of-alternative) [Top 4 Press Hits of 2019](https://blog.wholesale.alternativeapparel.com/buzzworthy-press-hits-of-2019) [Brand Spotlight: Big Fly Gear](https://blog.wholesale.alternativeapparel.com/brand-spotlight-big-fly-gear) #### Join the conversation Rooted in sustainability. Softness is our story. Alternative is who we are. #### [Contact](http://wholesale.alternativeapparel.com/imprintables/resources/contact) US [888.717.3988](tel:1.888.717.3988) International [678.380.1890](tel:678.380.1890) M-F 9am-6pm EST [info@alternativeapparel.com](mailto:info@alternativeapparel.com) [Apply for wholesale account](https://iregister.alternativeapparel.com/b2b/iRegister.htm) --- © 2017 Alternative Apparel. All Right Reserved