--- title: "2019 Basics Bar® Contest Winner: Pacific Trading Co." description: first paragraph in the blog (shows up in the tile, when you click on the tile) image: https://blog.wholesale.alternativeapparel.com/hubfs/BASIC%20BAR%20PHOTOS/PTC.jpg --- [![Alternative | Blog](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/GlobalAssets/Blog-logo.png?width=320&name=Blog-logo.png "Alternative | Blog")](https://blog.wholesale.alternativeapparel.com) - [Printwear](https://wholesale.alternativeapparel.com/imprintables) - [Retailers](https://app.next.nuorder.com/alternative) # 2019 Basics Bar® Contest Winner: Pacific Trading Co. By [Alternative](https://blog.wholesale.alternativeapparel.com/author/alternative) August 26, 2019 *![PTC](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/BASIC%20BAR%20PHOTOS/PTC.jpg?width=960&name=PTC.jpg)* *Santa Cruz, CA* [*@pacifictradingco *](https://www.instagram.com/pacifictradingco/)   *“The biggest benefit of having an Alternative Basics Bar*®* is deep selection that draws the customer in, and having options to buy multiple colors in your favorite sweatshirt.”* - RAMA ZOE, Co-owner, Pacific Trading Co.    To show our support of our Basics Bar® retailers, each year we host an annual contest to show off pictures of their Alternative Basics Bar® in their stores for a chance to win some pretty major prizes. With a grand prize of $2,300 worth of prizes, we got a lot of great submissions. But this year Cali-based Pacific Trading Co. topped them all!   Not only is their Basics Bar® stocked deep with Alternative, creating an effortless shopping experience, but it seamlessly blends core and seasonal pieces. And that’s what our Basics Bar® is all about. We spoke to Pacific Trading Co.’s co-owner Rama Zoe Heinrich, for more insight into how the Alternative Basics Bar®  has helped to support and grow her business. Here's what she had to say: ![image (5)-1](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/BASIC%20BAR%20PHOTOS/image%20(5)-1.png?width=456&name=image%20(5)-1.png) **Q&A:** **Tell us a little about your store.** We are a family-owned business, which has been in the family since 1985. We have two locations and represent over 100 brands.    **Who would you say is your target customer?** We have a wide customer base, but most of our clientele are 30-60.    **What are your favorite Alternative pieces?** | [Adrian Hoodie](https://www.alternativeapparel.com/adrian-eco-fleece-zip-hoodie-09573f2) | [The Champ](https://www.alternativeapparel.com/champ-eco-fleece-sweatshirt-09575f2) | [Slouchy Pullover](https://www.alternativeapparel.com/slouchy-eco-jersey-pullover-01990e1) | | --- | --- | --- | | ![09573F2_Eco True Navy_2 (2)](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/BASIC%20BAR%20PHOTOS/09573F2_Eco%20True%20Navy_2%20(2).jpg?width=4388&name=09573F2_Eco%20True%20Navy_2%20(2).jpg) | ![09575F2_Eco True Dark Olive_2 (2)](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/BASIC%20BAR%20PHOTOS/09575F2_Eco%20True%20Dark%20Olive_2%20(2).jpg?width=4153&name=09575F2_Eco%20True%20Dark%20Olive_2%20(2).jpg) | ![01990E1_Eco Light Grey_6 (2)](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/BASIC%20BAR%20PHOTOS/01990E1_Eco%20Light%20Grey_6%20(2).jpg?width=4480&name=01990E1_Eco%20Light%20Grey_6%20(2).jpg) | | --- | --- | --- | **How is having a dedicated space for Alternative changing your business?** We believe in representing the brand and keeping up on reorders so that we are an Alternative *destination*.  ![BBar 30](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/BBar%2030.jpg?width=640&name=BBar%2030.jpg) **How is your business adjusting to the ever-changing retail world?** We focus on customer service and an amazing curated selection.    **What do you think are the biggest challenges facing the apparel industry?** The excessive amount of products available everywhere, especially online. Standing out among so much merchandise. And becoming more sustainable, which is a huge priority for us to support brands that are working to make a difference — [socially and environmentally](https://www.alternativeapparel.com/responsibility).    **Any advice for new store owners? ** Try to keep the big picture perspective and stay positive.   ---   Congratulations again to Pacific Trading Co - keep that Alternative Basics Bar® looking sharp. Huge thanks to all of our retail partners that entered this year and for your continued partnership. Check out a few other retailers whose in store setups set the bar pretty high this year. ![Basics Bar Contest 2 (2)](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/BASIC%20BAR%20PHOTOS/Basics%20Bar%20Contest%202%20(2).jpeg?width=472&name=Basics%20Bar%20Contest%202%20(2).jpeg)[@flyingpointsurfshop](https://www.instagram.com/flyingpointsurfshop/)                         ![Basics Bar Contest 3 (2)](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/BASIC%20BAR%20PHOTOS/Basics%20Bar%20Contest%203%20(2).jpeg?width=472&name=Basics%20Bar%20Contest%203%20(2).jpeg)[@7thstreetsurfshop](https://www.instagram.com/7thstreetsurfshop/)                     ![Basics Bar Contest](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/BASIC%20BAR%20PHOTOS/Basics%20Bar%20Contest.jpeg?width=472&name=Basics%20Bar%20Contest.jpeg)[@elements\_boutique](https://www.instagram.com/elements_boutique/)                         Becoming a basics destination has never been easier. Don't have a Basics Bar®? Learn more here. [![SHOP BASICS](https://no-cache.hubspot.com/cta/default/2012416/4950e6f9-6182-4c1d-94ff-024ebaf7f65c.png)](https://cta-redirect.hubspot.com/cta/redirect/2012416/4950e6f9-6182-4c1d-94ff-024ebaf7f65c) « [Previous Article](https://blog.wholesale.alternativeapparel.com/fall-19-trend-guide) [Fall '19 Trend Guide](https://blog.wholesale.alternativeapparel.com/fall-19-trend-guide) [Next Article](https://blog.wholesale.alternativeapparel.com/brand-spotlight-imagesellers) » [Brand Spotlight: ImageSeller](https://blog.wholesale.alternativeapparel.com/brand-spotlight-imagesellers) - [Tweet](https://twitter.com/share) [Comments](https://blog.wholesale.alternativeapparel.com/2019-basics-bar-contest-winner#begin-comments) (0) Alternative is a tight-knit tribe of doers who work in sync to share stories, art, and a tedious focus on the impact we have on the clothing lifecycle. 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