Fall '19 Trend Guide

By Alternative
August 20, 2019

Take one from the leaves and fall - for our top trends. More than softness, these bring back the laid-back vibes your shoppers will turn to, over and over again.

 

VIEW FULL FALL 19 TREND GUIDE

FA19Trend_Blog_1

From Camel to Dark Olive, these hues give warm life to a Fall color palette – like a pumpkin spice latte. Stand out in these new neutrals in the Weathered Slub Keeper in  Dark Olive, Challenger Pullover Hoodie Eco True Camel, and Champ Sweatshirt Eco True Dark Olive.

 

06094S1DOL2X109595F2ETCAM2X109575F2ETDOL3X0

 

 

 

 

 

 

 

                     

FA19Trend_Blog_2

Fresh tones like Aqua and Teal are major eye-catchers, sure to make a splash all season long. Dive in with our Organic Crew in Faded Teal, Go-To Tee in Teal, and  Rocky Zip Hoodie in Eco Aqua.

 

06005C2FDTL2X001070c1_tl_m_1_109590F2ECAQU2X0                                                                             

FA19Trend_Blog_3

Our 100% cotton terry makes for a lightweight take on our best layers. Rich with color, then washed for a vintage finish. Try out these new takes on our best-selling silhouettes: Washed Terry Champ in Light Grey and Washed Terry Challenger in Faded Red.

 

09575CTLGR3X009595CTFDDRD3X0

 

 

 

 

 

 

 

                                                                                         

FA19Trend_Blog_4

Designed with outdoorsy details, shoppers can get that headed-on-a-hike look – with  PJ-like softness. Get comfy with these new styles: Eco Teddy Full Zip Jacket in Eco GreyEco-Teddy Baby Champ in Eco True Rose Quartz, and Outdoor Quarter-Zip Hoodie in Eco Canvas.   

43262rt_ecogh_m_143130RTETRQL043251RTECNVS2X0                

FA19Trend_Blog_5

With more coverage than most, our crop tops are not just a summer fling. In new prints, fabrics, and layer-ready styles she’ll fall for. Rock this trend in one of our newest styles:   Headliner Cropped Tee in Vintage Pine, Burnout Cropped Pullover Hoodie in Rose Bloom, and Eco Headliner Cropped Tee in Eco Grey Stars.      

 

05114BPVPI2X008642FHRSBLML005114EAGHSTA2X0                             

FA19Trend_Blog_6

From Faded Pink to Rose Quartz, our everyday pink shades look good on everything – especially hats and hoodies for him. Get the look in Outsider Tee in Faded Pink, Champ Sweatshirt in Eco Rose Quartz, and  Rocky Zip Hoodie in Eco Rose Quartz.  

 

01010CGFDPK2X009575F2ECORQS109590F2ECORQ2X0                                                        

VIEW FULL FALL 19 TREND GUIDE

SHOP NEW FALL

 

Alternative is a tight-knit tribe of doers who work in sync to share stories, art, and a tedious focus on the impact we have on the clothing lifecycle.

See what we have to say.

Related: New Style, Trends, In The Making

Join the conversation

Rooted in sustainability. Softness is our story.
Alternative is who we are.