--- title: 5 Keys to Selling Sustainable Apparel description: Companies like Alternative are constantly working to meet consumer demand for sustainable options in the promotional garment marketplace. Here are some valuable ways we achieve that. image: https://blog.wholesale.alternativeapparel.com/hubfs/Blog/5%20Keys%20to%20Selling%20Sustainable/09590F2_5.jpg --- [![Alternative | Blog](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/GlobalAssets/Blog-logo.png?width=320&name=Blog-logo.png "Alternative | Blog")](https://blog.wholesale.alternativeapparel.com) - [Printwear](https://wholesale.alternativeapparel.com/imprintables) - [Retailers](https://app.next.nuorder.com/alternative) # 5 Keys to Selling Sustainable Apparel By [Alternative](https://blog.wholesale.alternativeapparel.com/author/alternative) April 16, 2018 5 Keys to Selling Sustainable Apparel     [![DOWNLOAD FULL SUSTAINABILITY REPORT](https://no-cache.hubspot.com/cta/default/2012416/0e677ff6-38c5-4f7f-a4c0-2298bcaa6e12.png)](https://cta-redirect.hubspot.com/cta/redirect/2012416/0e677ff6-38c5-4f7f-a4c0-2298bcaa6e12)     Companies like [Alternative](https://wholesale.alternativeapparel.com/imprintables/about-us) are constantly working to meet consumer demand for sustainable options in the promotional garment marketplace. Here are some valuable ways we achieve that.      ![5 Keys BlogArtboard 1](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/Blog/5%20Keys%20to%20Selling%20Sustainable/5%20Keys%20BlogArtboard%201.jpg?width=1304&height=301&name=5%20Keys%20BlogArtboard%201.jpg) Companies should know the environmental impact of each stage of the manufacturing process. Alternative uses low-impact dyes and water-conserving washes to ensure a low environmental footprint.      ![5 Keys BlogArtboard 2](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/Blog/5%20Keys%20to%20Selling%20Sustainable/5%20Keys%20BlogArtboard%202.jpg?width=1304&height=324&name=5%20Keys%20BlogArtboard%202.jpg)   By developing fabrics from the yarn up, you can make sure that [organic](https://wholesale.alternativeapparel.com/imprintables/mens-clothing/fabric-innovation/organics) and [recycled materials](https://wholesale.alternativeapparel.com/imprintables/womens-clothing/fabric-innovation/eco-gauze) are used whenever possible. Alternative uses biodegradable fabrics including [Lenzing®](https://wholesale.alternativeapparel.com/imprintables/womens-clothing/fabric-innovation/lenzing-modal), a sustainable cellulose fiber derived from [beechwood pulp](https://wholesale.alternativeapparel.com/imprintables/womens-clothing/fabric-innovation/lenzing-modal) that’s twice as soft as conventional cotton.    ![5 Keys BlogArtboard 3](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/Blog/5%20Keys%20to%20Selling%20Sustainable/5%20Keys%20BlogArtboard%203.jpg?width=1304&height=324&name=5%20Keys%20BlogArtboard%203.jpg)   Design and enforce manufacturing processes that are clean, safe and transparent for everyone involved. You can check to see if a factory meets WRAP standards online. ([http://www.wrapcompliance.org/wrap-facilities-worldwide](http://www.wrapcompliance.org/wrap-facilities-worldwide)) ![5 Keys BlogArtboard 4](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/Blog/5%20Keys%20to%20Selling%20Sustainable/5%20Keys%20BlogArtboard%204.jpg?width=1304&height=324&name=5%20Keys%20BlogArtboard%204.jpg)   Avoiding unnecessary waste should be a priority. By creating quality garments that people are likely to wear, it reduces environmental impact rather than contributing to clogged landfills.     ![5 Keys BlogArtboard 5](https://blog.wholesale.alternativeapparel.com/hs-fs/hubfs/Blog/5%20Keys%20to%20Selling%20Sustainable/5%20Keys%20BlogArtboard%205.jpg?width=1304&height=324&name=5%20Keys%20BlogArtboard%205.jpg) How are you shipping your garments? Using bio-degradable mailers can reduce water waste, conserve trees, and CO2 by the tons. As for the people you serve, incorporate employee incentives and customer deals.    [![DOWNLOAD FULL SUSTAINABILITY REPORT](https://no-cache.hubspot.com/cta/default/2012416/0e677ff6-38c5-4f7f-a4c0-2298bcaa6e12.png)](https://cta-redirect.hubspot.com/cta/redirect/2012416/0e677ff6-38c5-4f7f-a4c0-2298bcaa6e12)    Check out our [Alternative Eco Collection](https://wholesale.alternativeapparel.com/imprintables/) for pieces you don't have to question.   [![SHOP ECO WOMEN](https://no-cache.hubspot.com/cta/default/2012416/b6840a97-fc5b-4c84-8583-f81aed0d1d59.png)](https://cta-redirect.hubspot.com/cta/redirect/2012416/b6840a97-fc5b-4c84-8583-f81aed0d1d59)       [![SHOP ECO MEN](https://no-cache.hubspot.com/cta/default/2012416/933c88a2-8f4c-4bdc-a182-606838f5c2e6.png)](https://cta-redirect.hubspot.com/cta/redirect/2012416/933c88a2-8f4c-4bdc-a182-606838f5c2e6)     « [Previous Article](https://blog.wholesale.alternativeapparel.com/alternative-talks-eco-conscious-apparel-in-printwear-magazine) [Sustainable Press - CNN.com and Printwear Magazine talk Alternative](https://blog.wholesale.alternativeapparel.com/alternative-talks-eco-conscious-apparel-in-printwear-magazine) [Next Article](https://blog.wholesale.alternativeapparel.com/were-with-the-band-band-festival-style-spotlight) » [Band & Festival Style Spotlight](https://blog.wholesale.alternativeapparel.com/were-with-the-band-band-festival-style-spotlight) - [Tweet](https://twitter.com/share) [Comments](https://blog.wholesale.alternativeapparel.com/5-keys-to-selling-sustainable-apparel#begin-comments) (0) Alternative is a tight-knit tribe of doers who work in sync to share stories, art, and a tedious focus on the impact we have on the clothing lifecycle. [See what we have to say](https://blog.wholesale.alternativeapparel.com/author/alternative). Related: [Sustainability](https://blog.wholesale.alternativeapparel.com/topic/sustainability), [Lifestyle](https://blog.wholesale.alternativeapparel.com/topic/lifestyle) Recent posts [25 Years of Alternative](https://blog.wholesale.alternativeapparel.com/25-years-of-alternative) [Top 4 Press Hits of 2019](https://blog.wholesale.alternativeapparel.com/buzzworthy-press-hits-of-2019) [Brand Spotlight: Big Fly Gear](https://blog.wholesale.alternativeapparel.com/brand-spotlight-big-fly-gear) #### Join the conversation Rooted in sustainability. Softness is our story. Alternative is who we are. #### [Contact](http://wholesale.alternativeapparel.com/imprintables/resources/contact) US [888.717.3988](tel:1.888.717.3988) International [678.380.1890](tel:678.380.1890) M-F 9am-6pm EST [info@alternativeapparel.com](mailto:info@alternativeapparel.com) [Apply for wholesale account](https://iregister.alternativeapparel.com/b2b/iRegister.htm) --- © 2017 Alternative Apparel. All Right Reserved