5 Keys to Selling Sustainable Apparel
Companies like Alternative are constantly working to meet consumer demand for sustainable options in the promotional garment marketplace. Here are some valuable ways we achieve that.
Companies should know the environmental impact of each stage of the manufacturing process. Alternative uses low-impact dyes and water-conserving washes to ensure a low environmental footprint.
By developing fabrics from the yarn up, you can make sure that organic and recycled materials are used whenever possible. Alternative uses biodegradable fabrics including Lenzing®, a sustainable cellulose fiber derived from beechwood pulp that’s twice as soft as conventional cotton.
Design and enforce manufacturing processes that are clean, safe and transparent for everyone involved. You can check to see if a factory meets WRAP standards online. (http://www.wrapcompliance.org/wrap-facilities-worldwide)
Avoiding unnecessary waste should be a priority. By creating quality garments that people are likely to wear, it reduces environmental impact rather than contributing to clogged landfills.
How are you shipping your garments? Using bio-degradable mailers can reduce water waste, conserve trees, and CO2 by the tons. As for the people you serve, incorporate employee incentives and customer deals.
